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Alan Gold

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We now live in an age of rapid change. Long gone are the days of writing a business plan, analyzing every detail, then living with that plan for years. The business climate of today demands split-second decisions, rapid execution and competitive leapfrogging that happens in a matter of weeks, not years. In other words, the MO for most businesses is constant change: add a feature, add a partner, add a business unit - most often outside the scope of the original plan. The Internet is the ultimate platform for constant change and growth. It is a boundless, extensible, sprawling network that not only supports random new additions, but thrives from it. For example, creating a new Web site is completely nondisruptive to the rest of the Network, and gives all existing sites the option of linking to and leveraging the new resource. The structure of the Internet gives compa... (more)